Built by a photographer, for photographers.

You're talented.
You're also undercharging.

You didn't become a photographer to do math. So you cross your fingers and send the quote.

Margin replaces the guesswork with real numbers — your expenses, your goals, your life. It calculates your minimum, your sweet spot, and your premium rate, then checks every proposal against your floor before you hit send. No more gut-feel pricing. No more 2am anxiety.

Your rates · Calculated from your actual life
Minimum (break-even)$2,100
Recommended (+35%)$2,800
Premium rate (+100%)$4,200
Annual goal$120,000
Earned so far$84,250
Goal progress70% — on track
↑ Example numbers. Yours come from your real expenses — not someone else's spreadsheet.
Is this you?
Margin is for you
if any of this sounds familiar.
Let's be real for a second

You're not bad at business.
You just never had the right tool.

You set your rate based on what feels comfortable, what a friend charges, or what you're afraid the client will say. Every time you do that, you're gambling. Sometimes you win. A lot of the time, you leave hundreds — sometimes thousands — on the table.

The photographers out-earning you aren't more talented. They're pricing from knowledge, not anxiety. Margin gives you that same footing.

Know your actual number — not a vibe
Rent, groceries, insurance, software, retirement — Margin adds it all up and tells you the exact minimum you need to earn each month. Your day rate flows straight from that. No guessing. No rounding down because you feel guilty.
Win more bids without racing to the bottom
When you know your floor, you negotiate differently. You stop discounting out of fear and start holding your rate with confidence. Clients feel the difference — and they say yes more often to photographers who believe in their price.
See your year, not just your next invoice
Your annual revenue goal is always in view. Every won proposal updates it in real time. You'll know — month by month — whether you're on track or need to push harder. No more getting to December wondering where the year went.
Stop getting blindsided by taxes
Federal + state + self-employment tax can add up to 34% or more. Margin calculates your actual combined rate before you spend a dollar — so April is never a surprise again.
What's inside
Win / Loss
Tracking
Know your close rate. See which jobs you're winning, which you're losing, and how much revenue is at stake — all in one place.
68%
win rate · 12 proposals sent this year
Summer Elopement · $4,200 · Won ✓
Corporate Headshots · $3,800 · Lost ✗
Brand Campaign · $8,750 · Won ✓
Editorial Portraits · $3,400 · Pending
Every proposal lives in your tracker. Mark jobs won, lost, or pending. See your close rate at a glance. If you're winning every single job — that means you're priced too low — you'll know immediately.
2025 Revenue Goal · $120,000
Earned so far$84,250
Remaining$35,750
Monthly target$10,000
StatusOn track — 70%
Set your annual goal. Watch it fill in as you win jobs. Know by March whether you're pacing ahead or need to push — instead of finding out in December you came up short.
Your rates · Calculated from real expenses
Minimum (break-even)$2,100
Recommended (+35%)$2,800
Premium (+100%)$4,200
Based on: $5,200/mo expenses · 3 shoots/month
Enter your real expenses once. Margin spits out your minimum, your recommended rate, and your premium rate. All three. From your numbers. Not some stranger's benchmark.
Tax breakdown · 2025 estimate
Federal income tax22%
State income tax (CA)9.3%
Self-employment tax15.3%
Combined rate ~34%
Tax is calculated on top of your goals — never subtracted from them.
Most photographers discover they owe a shocking amount in April because they treated gross as net all year. Margin calculates your real combined tax rate — so you know exactly what to set aside, every single month.
Usage license · Brand Campaign
Media typeDigital + Print
TerritoryNational
Duration1 year
ExclusivityNon-exclusive
License fee $2,240
Based on industry-standard formulas used by commercial photographers worldwide.
Usage rights are where most photographers leave the most money behind — because they either skip it or guess. Margin calculates a defensible licensing fee based on how, where, and how long the images will be used. No more googling. No more gut feel.
Brand Campaign · Lune Studio
A · Creative fee (2 days)$5,600
B · Licensing · National 1yr$2,240
C · Pre-production$800
D · Crew$1,200
F · Travel + post$2,000
Total $14,276
✓ Above your minimum ($11,200) — you're in the clear.
No more sending a quote and praying. Before you hit send, you already know: are you above your minimum? Green means go, red means negotiate. You walk into every client conversation with the upper hand.
Creative Treatment · Fall Campaign
Creative ConceptClean lines, confident talent, real light.
Visual DirectionDesaturated palette, single warm accent.
LightingSoft window light + diffused strobe.
Mood Board6 reference images →
Export as PDF · Share as link · Attach to proposal
Win jobs before they're even official. A polished treatment document signals that you think like a director, not just a camera operator. Pair it with your mood board and you're the only photographer who showed up with a real creative vision.
You have questions

We have answers.

Stop guessing.
Start knowing.

Set up your profile in five minutes. Margin does the math — you just show up and shoot.

Start free — no card needed → See pricing
Simple, honest pricing

Start free.
Upgrade when you're ready.

No hidden fees. No per-proposal charges. Try any plan free for 14 days.

Starter

For photographers getting serious about their business.

$10
per month  ·  or $8/mo billed annually
Or free with 6% commission per job — no monthly fee
  • Rate calculator
  • 1 proposal per month
  • Basic budget builder
  • Receipts tracker
  • PDF export
Try free for 14 days →
Most popular
Pro

For working photographers who want to win bigger jobs.

$24
per month  ·  or $19/mo billed annually
  • Everything in Starter
  • Unlimited proposals
  • Usage license calculator
  • Win rate analytics
  • Mood board & creative treatment
  • Post-invoice tool with card payments
  • Contacts & crew manager
  • 5 brand templates
  • Client portal & e-signatures
Try free for 14 days →
Studio

For studios managing multiple photographers and projects.

$49
per month  ·  or $39/mo billed annually
  • Everything in Pro
  • Up to 5 team members
  • Shared receipts & crew database
  • Community crew directory
  • Custom contract builder
  • Priority support
  • API access
Try free for 14 days →
14-day free trial — no credit card required
Try it today. Upgrade when you're ready to go full-time.

Start free  ·  Upgrade when you're ready to go full-time  ·  No hidden fees  ·  No per-proposal charges

Not ready for a subscription?
Pay as you go.
Margin earns when you do.

Work isn't consistent enough for a monthly plan yet? No problem. On the Starter commission model, you pay nothing upfront — Margin takes 6% only when you book a job. Once you're booking regularly, the subscription saves you money — Starter at $10/mo breaks even at roughly $167 in monthly proposals. Most photographers hit that on their first job.

Starter (free) 6%
Pro $24/mo
Studio $49/mo
Starter: 6% per job · Pro & Studio: flat subscription
$1,500 job on Starter→ $90 fee
$3,000 job on Starter→ $180 fee
Break-even vs. Starter $10/mo~$167/mo
Start on commission →
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